Bathroom, Kitchen & WC plumbing specialists | Rated People in Purfleet, Essex

Welcome to Supreme Carpets, a family-owned flooring business with over 10+ years of establishment and a combined 30 years of experience in the flooring industry. Located in the heart of W2 London, we take great pride in offering supply and fit services for top-tier flooring solutions to homeowners and businesses alike. At Supreme Carpets, we specialise in a wide range of flooring options, from hardwood, laminate, and carpet to luxury vinyl and tile. Our professional fitters are highly skilled and committed to delivering impeccable results on every project. Whether you need flooring for a small room or a large commercial space, we guarantee precise installation and attention to every detail to ensure your complete satisfaction. As a family-owned business, we value personalised service and build long-term relationships with our clients, offering expert advice and guidance every step of the way. We understand the importance of choosing the right flooring, and our knowledgeable team is here to help you select the perfect materials that align with both your aesthetic and functional needs. We not only supply high-quality flooring options but also offer expert fitting services, ensuring that your new floors are installed to the highest standards. Visit our showroom in W2 5TH to see our extensive range of flooring options and get expert advice in person. If not feel free to give us a call and we can send out one of our fitters to take estimates and show you samples all from the comfort of your home. Whether you’re renovating your home or working on a larger project, Supreme Carpets is your trusted partner for all your flooring needs. Let us bring your vision to life with flooring that will enhance the beauty and value of your space! You can follow our instagram to keep up with our work @Supremecarpets1

AD Renovations & Construction Ltd is a group of creative/professional bathroom fitters who provide cost effective services. With over 24 years of experience our team has worked with a wide range of clients. We will take full responsibility for the bathroom renovation project,handling all stages from planning through completion,and keep an open line of communication with you at all the time. -Professional and experienced staff -Deliver project on time and on budget

We are pleased to announce the expansion of our services. Recently, we welcomed a highly skilled and professional home renovation team to our company. By combining our expertise, we are now able to deliver a wider range of high-quality renovation and refurbishment solutions. Our mission is to provide exceptional service, ensuring that every project is completed to the highest standard, on time, and with complete client satisfaction.

Hello and welcome to iBathrooms, one of the best and most experienced bathroom fitting companies around. With over 10 years of experience, we specialise in all types of building works across all areas of London. If you're looking to renovate a bathroom, a kitchen, or refurbish the entire house, please feel free to contact us. With our trade discount, we can provide and deliver all materials to the site, offer a 3-year warranty on labour, and are fully insured for up to £5 million. Thank you for considering us! Exceptional service guaranteed from start to finish. Please check out our ratings and gallery showcasing our pure quality workmanship.

Hi everyone , thanks checking my profile I’m Vas , have more than 10 years experience in construction I got level 3 diploma in carpentry, my main job is carpentry, but being in the industry so long I also can do handyman, fencing, ground work and foundation, decking, etc j

Offering Emergency call out and bookings for: Domestic plumbing from blocked sinks or leaking taps to central heating installation. Gas work, boiler servicing, cp12 certicates, boiler breakdowns and installation. Hi I'm Stephen, (ACS certified and Gas Safe registered) I'm a gas engineer with over 25 years of technical experience in bringing quality heating and plumbing services to homes and businesses alike. Having worked with boiler manufacturers, home-care policies and estate agents providing domestic and commercial solutions. In an effort to bridge the gap between clients and small businesses. I am now bringing that technical experience to your door! Courtesy of Advanced Gas Care LTD

With over 20 years experience ,fully trained and highly qualified you can be sure you will receive top quality service at the highest standards .We offer prompt,reliable and honest service.We will always treat your property and home with respect .

Hi We are experienced builders, residential and commercial building and maintenance services Have been in business for around 15 years We offer quality services at reasonable prices

TP Plumbing Services aims to provide all customers with professional fast and reliable solutions that best suit and service their needs. We provide all clients with quality service that exceed customers expectations in the plumbing industry and aim to create a long term relationship with my clients. We provide all plumbing installs and repairs with a 24 hour call out.

Hi & Welcome to The LOCAL Plumbers The LOCAL Plumbers have been established since 1994. We are on call 7 days a week for all types of Plumbers jobs, services, problems, and repairs. Call now to have one of our LOCAL Plumbers come out to you at a time that suits you. We're here, ready to attend to all your Plumbers jobs, services, problems, and repairs Our team is made up of expertly skilled LOCAL Plumbers, we are a well established Plumbers company with an enviable reputation built over the last 30 years for all your Plumbers jobs, services, problems and repairs. We Do not have any call out charge which means to travel to you, for our labour we charge a minimum of £165 this includes the upto an hours labour, if the Job takes longer than a hour we only charge by the half hour with 95% of our jobs are completed within the first hour. All prices are plus vat and if any parts are needed we will let you know the cost of these. WE DO CHARGE A MINIMUM OF 1 HOUR LABOUR, which is quoted over the phone before we dispatch a Plumber also in writing on site before we start the Job, all dianogstic work is chargeable at the same rate. We have a trusted LOCAL Plumbers brand, made up of an outstanding LOCAL Plumbers team that completes excellent work, which is second to none. Call us, we’re here and on call now to get you booked in at a time of your convience, however from time to time we may need to alter an appointment time but we will always let you know so you can get on with your day. Thank you for taking the time to read about us, and we look forward to helping you with any Plumbers jobs, services, problems, or repairs you may need. Regards, The LOCAL Plumbers

Our building services company RMR Building & Renovation Ltd has over 15 years’ experience in the industry. We have been helping customers in Essex and the surrounding 20-mile radius by providing professional, trustworthy building services. We know it can be hard to find a builder that you can rely on RMR Building & Renovation Ltd has a wealth of experience and is known as one of the best builders in Essex. We pride ourselves on providing a professional, caring and high-quality service and always meet our customers’ needs. RMR Building & Renovation Ltd delivers on timekeeping, quality of work and value. We offer a full range of building services, from major rebuilds to smaller jobs such as masonry repairs, including: New Builds Alterations, Extensions & Conversions Brickwork Concrete Plastering & Screeding Tiling Painting & Decorating Kitchens & Bathrooms Roofing Services Re-pointing Septic Tanks Excavation Services Soakaways Foundations External Works Drainage If you are trying to find a builder near you, why not give us a call? Our friendly, professional team will be happy to talk through your needs and give you a free, no-obligation quote.

We are a family run plumbing business that covers all aspects of plumbing, heating and bathroom installations in the London, Essex and Kent areas. We are gas safe qualified for boiler installations, Gas fires, hobs, cookers and most things gas. We are also G3 qualified for unvented cylinder installations. We have been trading for over 10 years and have gained a very good reputation in that time for reliability, good value for money and excellent customer service. In fact many of our customers have become friends over the years!

ELECTRICFIX SCIENCE LTD - We Specialize in Fire alarm, Electrical, Plumbing & Heating We are your trusted service provider that specializes in delivering high-quality solutions across 4 key areas: Fire Alarm, Electrical, Plumbing, and Heating. With a commitment to excellence, safety, and customer satisfaction, At ElectricFix Science Ltd offers a wide range of professional services for both residential and commercial clients. Whether you’re building a new property, upgrading your current systems, or require emergency repairs, ElectricFix Science Ltd certified technicians are equipped with the skills and tools to handle all your Fire Alarm, Electrical, Plumbing & Heating needs. Services Offered 1 Fire Alarm Services . New installation . Servicing . Maintenance . Certification 2. ELECTRICAL Electrical Installations: Wiring for new constructions, lighting installation, consumer unit upgrades, and circuit design. Repairs & Maintenance: Fault detection, fuse box repairs, circuit breaker issues / tripping , and wiring repairs. LED lighting, smart lighting, outdoor lighting, and decorative lighting designs. Electrical Safety Inspection, Testing & Certification - EICR Report ( Landlord Certificate ) 3. PLUMBING From small leaks to major installations Pipe Repair & Replacement: Leak detection, burst pipe repairs, and full system replacements Water Heater Services: Installation, maintenance, and repair of both tank and tankless water heaters. Bathroom & Kitchen Plumbing: Sink, Bath, and toilet installations Emergency Plumbing: 24/7 services for burst pipes & other urgent plumbing issues. 4. HEATING We ensure you stay warm in the winter months with reliable heating services that keep your home or business comfortable year-round. Central Heating Installation: Boiler & thermostat setups Electrical Boiler only install Heating Repairs: Diagnosis & repair of faulty heating systems & thermostats. Maintenance & Servicing Emergency Heating Repairs: Quick response to heat Why Choose US Fully Insured & Experienced Technicians with years of experience in the industry. Safety, Quality & Compliance with reg Customer-Centric Approach prioritizing customer satisfaction 24/7 Emergency Service Affordable Pricing All our Jobs are Fully Insured & Guaranteed

Full property renovations, extensions, loft conversions, outbuildings & more.

Plum Building Services Ltd is a building company based in London. We work for both landlords and private home owners on new builds, extensions, refurbishments, repair and maintenance. No job is too big or too small. Quality is our guarantee.

Welcome to the home page of Luke graney plumbing services. I offered a great service and vast knowledge and experiance in the trade I am fully qualified and work to a very high standard so look no further than Luke graney plumbing services.

Mbg builders ltd is a professional building Company. We have been helping domestic Clients across the West London since 2012. We specialists in… Bathroom installation and repair Electric and plumbing and heating Painting and decoration Carpentry work Plaster and skimming Property maintenance Tiles floor and walls Emergency drainage Electric underfloor heating Also we provide very reasonable price Basins . Taps .bathtub.shower tray . Radiators.tiles .showers.all bathroom Material.

At Gas-Works, we have a decade of experience in the plumbing and heating industry, dedicated to providing exceptional service to homeowners. Our specialties include diagnostics, repairs, servicing, and installation, ensuring your systems operate smoothly and efficiently. With comprehensive education and training, our team is equipped to handle any plumbing or heating challenge with expertise and professionalism. Choose us for reliable solutions and peace of mind—let's keep your home comfortable and safe together!

C & N Constructions is a well-established company offering construction and landscaping services for both residential and commercial clients. Our faith: We believe in open and honest communication and shared goals which will generate greater continuity in workload and thereby provide sustained improvements in quality, efficiency & delivery. Our mission: To safely deliver any project, any time, in any environment for the benefit of our customers, shareholders, employees and the communities we serve. Company vision: C&N Constructions is committed to building long-term relationships based on integrity, performance, value, and client satisfaction. We will continue to meet the changing needs of our clients with our quality services delivered by the most qualified people. Get in touch and we can start asap! We offer free and no obligation project estimate.

All-in-One Property Solutions, Trusted by Homeowners & Landlords Across London PFC Property Maintenance LTD is a reliable, family-run business with 10+ years of experience delivering expert property maintenance, repairs, and installations across London. All work is carried out by fully trained, insured, and vetted professionals with a strong focus on quality, reliability, and customer satisfaction. WHY CHOOSE US? > No job too small or too big > Tailored quotes designed to meet your exact needs > Free advice & well-organized, no-obligation estimates > Family-run, trusted local business > Fully equipped vehicles & expert contractors > One-stop shop for all residential property needs across London OUR SERVICES INCLUDE: - Handyman Services - Electrical Work - Plumbing - Building & Renovations - Removals/ Man & Van - Painting & Decorating - Gardening - Cleaning … and much more—just ask! FIND US ON: Google | Checkatrade | Bark | MyBuilder Proudly serving London and surrounding areas

Welcome to Property Renovation and Decorating Services: " PROFESSIONAL SERVICE " We are professionals builders with over 17 years experience on all building works: extension loft conversion refurbishment bathrooms kitchens painting and decorating plastering, wood flooring, carpet fitting, tiling. building works undertaken: General Building, New Builds, full Interior & Exterior, renovations and much more. Emy has been providing professional home renovation services for over 17 years. He is praised by the customers for his attention to detail, responsiveness, timeliness and quality work. Call (text) for a free consultation and estimate:

DSN Property Solutions – Reliable, Professional, and Built on Trust With 10 years of experience, DSN Property Solutions is your go-to expert for plumbing and property maintenance. Whether it’s a leaky pipe, a full renovation, or emergency repairs, our team of skilled professionals is here to deliver top-quality workmanship with care and precision. Our highly trained team includes NOCN-qualified plumbers and City & Guilds-certified professionals, ensuring that every job meets the highest industry standards. But what truly sets us apart is our dedication to customer satisfaction. We don’t just fix problems – we provide lasting solutions. At DSN Property Solutions, we believe that every home deserves the best care. We treat every project as if it were our own, going the extra mile to ensure quality, reliability, and a flawless finish. ? 10 years of expertise in plumbing & property maintenance ? Qualified professionals – NOCN & City & Guilds certified ? Committed to quality, efficiency, and customer satisfaction Your home is in safe hands with DSN Property Solutions. Get in touch today and let’s bring your property back to life!

carpentry LTD, fitted laminat flooring, solid wood flooring, inginering wood floring, carpet.

We are a family run business specializing in various types of gardening/landscaping/tree/property maintenance services/roofing, lawn care, garden designing, pressure washing, patios, driveways and much more. Please contact us for more in depth information and advice or for a no obligation quotation.

Resolve plumbing services Ltd is a reliable and experienced professional plumbing company providing a cost effective quality service aimed at customer satisfaction. I are happy to undertake all plumbing jobs no matter how big or small and offer the same high standards to every customer. Often, it is hard to find a plumber near you, particularly in the case of an emergency. Resolve Plumbing services Ltd has been providing trusted, rated local plumbing services in London, Kent and Essex for over 20 years, offering a high standard of service. At Resolve Plumbing services Ltd I possess excellent knowledge and experience serving residential properties, Providing installation, planned maintenance and repair in all aspects of plumbing and are known for our reliability and expertise across all plumbing and heating services. At Resolve Plumbing services Ltd I cover all domestic plumbing services including the following: . 24 hour call out . Bathroom installations . Emergency repair . Plumbing leaks . Blockages cleared . Radiator repairs . Central heating controls . Pumps . Showers . Cylinders vented/unvented . Immersion elements . Taps . Tanks . Overflows . Saniflows . Sinks . Appliances All our work is insured and guaranteed for 1 year making me a safe choice for all your plumbing needs. Full payment is required on completion of work. Property in all the goods supplied shall remain vested in the company and shall not pass to the customer until all monies owing to the company by the customer together with all collection, repossession and/or legal costs incurred, have been paid in full. If you would like any advise please Give me a call, I are happy to discuss your needs, explain your options and provide you with a no obligation solution.

Am a handyman who is specialised in different trade like plumbing roof works both new and repairs,kitchen specialists, bathroom fittings, painting and decorating, gardening, brickwork, plastering, drainage, guttering, And I have trading for 2o years in construction industry. I treat my costumers with care and respect.

multi-trade plumber 5 years Plumbing and Heating NVQ level 2 and level 3 Unvented cylinders Substance hazardous to health Business insurance work with a excellent level of customer service Listening to the needs of my customers. And offer them support if needed.

20yrs in the trades qualified plumber leaks, drips and blockages no problem all aspects of building works and maintenance considered.

At reactive PHD ltd we have no hidden charges We are a domestic and commercial plumbing company with over 20 years of experience within the industry covering all aspects of your plumbing needs from emergency repairs to planned works All work is guaranteed: All works are insured Engineers DBS checked and vetted Quick Response time Emergency and planned works All works are for labour only, parts are subject to charges, Planned works are at a fixed rate. Payment options and discounts available, Cash/Bank Transfer payments are accepted. Any work over £500 will require a 50% deposit and materials paid for prior to work commencing unless agreed with the management All charges to be Paid in full before the engineer leaves the property any late payment is subject to a 50% charge unless agreed with management

Erisure LTD , we are a family owning business running for more than 6 years. Our home improvement business is born from knowing exactly what you want in your home or business places . Our business aim is to fill your home and business places with love and comforts . Here is Just to say few of the many services we offer - We do total interior refurbishments for kitchens, bathrooms, floors , walls , ceilings, Tilings and more . Painting and decorating is also one of our core and passionate services. We improved , painted and decorated hundreds of homes so far.

We cover all aspects of Plumbing and Drainage works from dripping taps to full bathroom installation’s and blocked sinks to blocked drains. Our van is fully equipped with the tools to complete any job including high pressure water jetting. Customer satisfaction is our main priority and we aim to complete jobs on our first visit as quickly as possible with minimal fuss. With 22 years in the Plumbing and Drainage industry we are fully aware of the stress these issues can cause so let us help you as best we can. -We are fully qualified to City and Guilds L3 - We hold Water Regulations L3 qualification

DPH Plumbing and Heating Engineers are professional installers of all gas appliances, boilers and central heating systems for domestic property's. We cover all of London and some surrounding areas. Here is why you should choose us first for all you're plumbing, heating and servicing needs: I know we are new to the website so give us a call for a free quote. We can handle any boiler or central heating systems. You will receive unrivaled service, when you need it - Our professional engineers are fully trained and follow all the latest health and safety regulations. Quick response when you need it. Highly competitive rates, with free quoting. 24 hour call out.

`We are a building company with many years of experience. We specialise in bathroom and kitchen, from scratch to complete refurbishment, our work is of high quality at reasonable price, with warranties and is covered by public liability insurance

Fast, Friendly, reliable service run by keith and his team

The smallest details can make a real impact when it comes to designing a space, but only a true professional knows how to bring these details together to create a seamless design. That’s where Complete Kitchens And Renovations comes in. With over 35 years experience and a team of skilled tradesmen you'll be in safe hands. ? We work throughout the South-East providing bespoke home renovations and extensions tailored to our clients’ needs. ? From a small kitchen installation to a full house renovation, no job is too big or small.

Greetings. My name is Hughie. I have over 20 years of experience in plumbing, leak detection, and bathroom installations. My team and I pride ourselves on delivering the best quality work to our clients and ensuring all clients are happy with our work and service. We also have Tradesmen who can undertake any work you may require, who always look to go the extra step for our clients. Our main focus is leak detection, we have all the necessary high-tech equipment to efficiently diagnose and quickly repair ANY leak, blockage or drainage issue, we are available 24/7 to come out to your premises to swiftly resolve any issue you are facing. We have full Public Liability Insurance, and offer discounts to the vulnerable and OAPs, Hope to be in contact shortly, Hughie

Reliable plumbing services from a qualified plumber. Over 15 years experience! Any type of plumbing issue from leaks to new installations. -Booster pumps -Central heating issues -Radiator repair or replacement l -Repair or replacing bath, toilet, basin or kitchen sink. -Immersion heater/ boilers -Taps, mixers, bidet spray. -Install kitchen appliances

46 years experience working in the Plumbing and building industry both domestic and commercial.

**Prestigious Plumbing** is a London-based company that prides itself on its reputation for delivering high-quality work and ensuring customer satisfaction. We handle a wide range of projects, from small to large, serving both domestic and commercial clients. Peace of Mind for Our Customers: At Prestigious Plumbing, our customers are our top priority. That's why we offer a 100% satisfaction guarantee—every job we complete is covered for one year. Additionally, all of our engineers are fully qualified and Gas Safe registered, ensuring the highest standards of safety and expertise. We understand that things don’t always go to plan. To offer further peace of mind, Prestigious Plumbing holds £10 million in public liability cover, ensuring that no matter what happens, both our clients and their property are fully protected.

Lightelectrics.co.uk Light electrics & renovations bring excellence to the electrical industry whether thats changing a socket, installing spot lights to a full house rewire! We cover everything! With our latest expansion we are now able to offer complete refurbishments on properties as well as construction and building requirements. With a combined 30 years experience across these industries, there’s nothing we can’t handle!

Hi :) I have a range of experience across the trade, with specialised expertise in the following areas,over 12 years: -in Drylining -in Carpentry - in refurbishing restaurants and houses. -Loft Conversions -House extensions After all that, I finally have the team, which we can do jobs from A to Z - Plumbing (gas safe certified) - Electrical (Certified) -Roofs -Loft Conversions -Extensions -Groundwork -Gardening -Fencing -Waste removal I'm happy to help across all jobs and answer any questions. Thanks for passing by, and I hope to hear from you soon :)

My names is Troy and I'm a plumber with over 9 years of experience in the plumbing industry, I bring a wealth of knowledge and hands-on expertise to every job I take on. I stay updated with the latest industry standards and best practices to ensure every project is completed to the highest level of safety and efficiency. I take immense pride in my work and approach each task—whether a simple repair or a complex installation—with precision, professionalism, and dedication. For me, plumbing is not just a job; it’s about problem-solving, ensuring systems run smoothly, and helping customers maintain comfortable, functional homes and businesses. Customer service is at the core of what I do. I understand that plumbing issues can be stressful, so I strive to provide clear communication, punctual service, and solutions tailored to my clients’ needs. My goal is to leave every customer confident in the work I’ve done, ensuring they feel valued and respected throughout the process. If you’re looking for a skilled and reliable plumber who genuinely cares about the quality of their work and the satisfaction of their customers, I’d be honored to assist you.

we do a wide range of works. in the past ive been fitting kitchens and Bathrooms for B.Q Howdens and wren's directly so theres not much i dont know about kitchens bathroom fitting I also can supply and fit Granit or Quartz worktops. We take great pride in are work and refurbishe to a high quality finish and we do tiling, all types of wood laminate and vinyl coverings, in the summer we take on landscaping decking slabs fencing to much to mention look forward to meeting you and working for you.

We are writing to introduce ourselves and to provide you with an overview of the trade services we offer at The London Electrical Compliance Company LLP. As members of NAPIT, Gas Safe, Governing Bodies and with Atlas Citation IMS Accreditation Scheme, we are proud to have been accredited with the Certification : ISO 9001, ISO 45001 and ISO 14001 Quality Management Assurance. We are an exceptional proud company delivering high-quality services that prioritise Safety, Compliance, Reliability, Honesty , the core value is ‘Service with a Smile’. Being a small company our team of experienced and qualified professionals provides exceptional service to all our clients from back office staff to our field engineers, we offer 12 months guarantee and insurance to all our workmanship and parts supplied by us. The London Electrical Compliance Company Llp - Outlined Trade Services Offer Provided: 1. Electrical installation - Whether you require new electrical installations, maintenance, fault finding, call-outs, or certification, our skilled electricians are here to assist you. 2. Fire and Security Installation - Our team can handle all your fire and security system needs including installation, fault finding, callouts, and certification. 3. Access Control Installation - We specialize in the installation, fault finding, callouts, and certification of access control systems, ensuring your premises are secure and protected. 4. CCTV - From installation to fault finding, call-outs, and certification, our professionals are well-equipped to meet your CCTV requirements. 5. Heating and Plumbing - Our skilled technicians can assist with heating and plumbing needs, including fault finding, callouts, and certification, ensuring efficient and reliable systems. 6. Mobile Catering Units - For mobile catering businesses, we offer fault finding, callouts, and certification services to ensure the safety and compliance of your units. 7. PAT Testing - We provide Portable Appliance Testing, helping you comply with health and safety regulations and ensuring the safety of your electrical appliances. 8. EICR's - Our qualified professionals conduct Electrical Installation Condition Reports (EICR), identifying any potential hazards and ensuring the safety and compliance of your electrical installations.

Welcome to DB ARK With over 10 years of experience, we specialise in creating bathrooms, bespoke furniture and kitchens that combine style, functionality, and quality craftsmanship. Whether you’re looking for a modern kitchen upgrade or a luxurious bathroom transformation, we deliver tailored solutions to suit your needs and budget. Our services include: •Full bathrooms and kitchen renovations •Custom cabinetry and fittings •Tiling, flooring, and lighting installation •Plumbing work •Wet rooms and walk-in showers •Bespoke furniture •Carpentry work We pride ourselves on delivering high-quality finishes, attention to detail, and excellent customer service. Check out our portfolio and customer reviews to see how we’ve helped clients turn their vision into reality.

Your Trusted Experts in Boiler Installations, Heating Repairs & Plumbing Solutions Say goodbye to cold nights and plumbing nightmares! Whether you need a brand-new, energy-efficient boiler, fast heating repairs, or expert plumbing work, we’re your go-to team. With over 20 years of experience serving homes across London & the south east we know the importance of reliable service and lasting results. •Boiler Installations – Reduce your bills with cutting-edge, eco-friendly boilers installed by professionals. • Heating Repairs – Emergency? No problem! Our rapid-response team will have your home toasty in no time. • Plumbing Services – From leaking taps to full bathroom installations, we handle it all with precision. Why Choose Us? • Local Experts with a Personal Touch • Affordable, Transparent Pricing • 24/7 Emergency Service for Peace of Mind Get your home back to its best—call us today and feel the difference of expert service that’s always on your side.

Greenacre and Sons Services will go far and beyond to make sure you our customer is happy with what you are getting, we are clear, responsive and most importantly understand what customers expect from a tradesperson. We are professional and experienced in our trade. We deal with all plumbing and heating works. Gas works. Boiler installations, breakdowns, servicing and maintenance. We design and install bathrooms from start to finish dealing with all trades needed to producing the final product our customers wants.